Aneesh Mandava

  1. Elephant
  2. CX26
  3. Johnson & Johnson
  4. What Goes Around
  5. Anemia
  6. Hear Me Out
  7. Iowa Farm Experience
  8. When Things Get Moving
  9. Crunchtime
  10. Woven Dreams
  11. DJ Flyers
  12. Media Works


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What Goes Around

Role:Project Strategy
Exhibit Design
Experiential Design

Collaborator: Luke McDermott, Project Manager

Duration:Feb - Mar 2025Project Overview:  
This was a collaboration with a leading Agricultural Co-Op to breathe new life into their Innovation Hub space. The Co-Op felt that the space had gotten stagnant and was not connecting with the various groups of people that it accommodated. 

Through a extensive process, we ended up executing a phased installation, starting with the ‘Sustainability’ portion of the hub. This included a physical set design, experiential graphics, and a refreshed identity reflective of a purpose the client was looking to foster in the space.

The design and fabrication was done under an expedited timeline of 5 weeks to coincide with an annual event.






Motion Graphics
Branded Motion Imagery

Discovery Process To stay true to what the Co-Op sought to achieve, we put in significant time upfront to learn about the Co-Op and the Ag industry. Multiple rounds of semi-structured conversations were conducted and extensively coded to derive insights. Given the expedited timeline, we chose to address 3 insights to ensure precise intent and impact.





Exhibit Design The exhibit design centers around sets of box volumes that vary in shape and height level. The dimensionality of the forms intend to encourage movement and discovery within the space. Contrasting the cool and corporate feel of the original hub, the box volumes were designed with plywood materiality.


Box volume variations 
Drawing plans

Color Explorations 


Box.1 - Qty: 1
Box.2 - Qty: 2
Box.3 - Qty: 3
Box.4 (Main Panel) - Qty: 4
Box.2.1 posing a question
Main panel addressing Box.2.1 
Box.2.2 posing a question
Main panel addressing Box.2.2 

Motion Design One of the exhibit components was to convey the straightforward process of a farmer working with the Co-Op. The step list was brought to life with digital displays and motion visuals. The animations extend the visual language of the physical exhibit.

Sustainability process illustrated

Curated secondary content

More Looks

Imagery of sustainable soy processing facility