Iowa Farm Experience

Role:Creative Direction
Art Direction

Collaborator: Molly Carrick, Developer
Lakin Jenkins, Developer
Miguel Kunkle, 3D Modeler
Luke McDermott, Project Manager
Clara Schaff, Project Manager

Duration:Jun - Aug, 2024

Project Overview:
The Iowa Food and Family organization partnered with our team to create an engaging and immersive experience for visitors to engage with across the 11 day Iowa State fair. We created an interactive Color-And-Scan experience that let visitors color in an animal/crop of choice. They could then scan their coloring sheet into a digital farm world. We additionally worked on an web experience that visualized the farm-to-table process of select Iowan farm industries.

Segment of digital farm

Process

Given an open ended prompt, the project was initiated with a broad exploration phase. The team and I pooled together references across various design aspects. Refined concepts were put together using those reference bits along with continued idea development. Our concepts were represented to the client with diagramming and digital visualizations.

Site inspection of the atrium space

Some of the inspiration across various design aspects

Visualizing concepts in space

Visualizing concepts in space

Various experience idea visualizations

Color-And-Scan Experience Design

The client was strongly interested in moving forward with the Color-and-Scan station experience. Instead of centering around a story, our focus switched to making that experience the focal point of the space.

Blockouts for digital farm

Color explorations

Coloring sheet designs

Mockup of coloring station and TV setup

Farm-To-Table Web Experience

The Farm-To-Table mobile webpage was designed to complement the client’s branding as well as the Color-And-Scan experience. Each farm had five different animations representing five main steps of each farm process.

Webpage mockups

In Action

Where everything comes together. An enriching project where I got to nurture an idea and see it come together with our team across a physical and digital experience.

Aneesh Mandava Iowa Farm ExperienceCrunchtime When Things Get Moving Woven DreamsHear Me OutMedia Works Email Instagram ©2025 A-Niche

Aneesh Mandava

Iowa Farm Experience
Crunchtime
When Things Get Moving
Woven Dreams
Hear Me Out
Media Works

Email
Instagram

©2025 A-Niche