Crunchtime
Role:Interaction Design
Game Design
Art Direction
Collaborator: Molly Carrick, Developer
Luke McDermott, Project Manager
Clara Schaff, Project Manager
Duration:Jun - Aug 2023
Project Overview:
The Iowa State Fair was looking to enhance visitor experience for one of their signature attractions, Barksdale’s State Fair Cookies. We worked as partners to realize an game experience that people could use while waiting in line.
Print banner for game
Conceptualization
Initial sketch ideas for the game character, aptly named ‘Chip’, and gameplay flows. Also drawing inspiration from the heritage of regional fairs and carnival games.
Character sketchesGameplay ideation
Asset Development Game UI assets were all designed and outputted to be seamlessly implemented by developers in Unity. To achieve a Toon Shade look for in-game 3D assets, a custom shader was developed.
Title screen variations
Menu pop-ups
3D game assets
Physical Signage Print banners to give visitors an access point for the experience. Exploring how to integrate QR codes in a compelling and creative manner.
Signage ideas
In Action