Crunchtime



Role:Game Design
Graphic Design
Shader Development

Collaborator: Molly Carrick, Developer
Luke McDermott, Project Manager
Clara Schaff, Project Manager

Duration:Jun - Aug, 2023
Project Overview:
The Iowa State Fair was looking to enhance visitor experience for one of their signature attractions, Barksdale’s State Fair Cookies. We worked as partners to realize an interactive experience that people could use while waiting in line for their cookies. To be widely accesible, the experience was built in Unity utilizing the WebXR platform allowing for users to play it directly on web browsers across a range of mobile devices.








Print banner for game






Conceptualization Initial sketch ideas for the game character, aptly named ‘Chip’, and gameplay flows. Further visual design  drawing inspiration from the heritage of regional fairs and carnival games.   


Character sketches
               

Gameplay 







Asset Development Game UI assets were all designed and outputted to be seamlessly implemented by developers in Unity. To achieve a Toon Shade look for in-game 3D assets, a custom shader was used. 

Title screen variations
Menu pop-ups 

3D game assets
Shader code snippet







Physical Signage Print banners to give visitors an access point for the experience. Exploring how to integrate QR codes in an compelling and creative manner.  
 
Signage ideas









In ActionWhere everything comes together. An enriching project where I got to nurture an idea and see it represented across a physical and digital experience.